Sticking to the 4-year cycle drupa back to 2020

The drupa north entrance is graced with a paper sculpture executed using a Highcon laser diecutter. Photo: PSA

Our view

As a matter of interest, nosotros never took it for granted that the next drupa would be in 2019. And at present our intuition that all was not written in stone has been proven to be correct. We think it is skilful that drupa stays with a 4-year cycle since it was never clear to us why it wanted to change to a faster bicycle.

Although change is speeding up, nosotros are in a medium which communicates to the human mind with ever greater excellence and nosotros have observed over the final 30 years that ideas may change fast, talk of new things spreads quite fast, but achieving the high quality of output that modern communication requires always takes every bit long or even longer than before. At one fourth dimension analysts of our industry thought that 10 years are needed for a new technology thought to come to market place or serial production, but in fact it has taken longer with many contempo technology innovations. Every bit a whole one could say that nosotros are no faster in walking the talk in this century than we were in the previous century. It may be that psychology, homo rhythm and even habit have considerable influence on the success of innovation.

Packaging Southern asia is the cooperating media partner for drupa 2022 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Frg.

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